Koa Collective
How do we transform a template into a distinctive brand experience?
Koa Collective, a luxury eco-retreat connecting travelers with nature and wellness, was using a generic WordPress template that didn't reflect their unique positioning or drive bookings effectively.
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Balancing luxury with authenticity
Analyzed target audience of conscious luxury travelers and tech executives seeking digital detox. Redesigned with focus on emotional storytelling, premium positioning, and seamless booking flow.
For the visual identity I created a sophisticated wellness-focused design. Clean typography, calming coastal imagery, and strategic social proof positions Koa as the premium choice for transformative retreats.
A positioning upgrade that justifies premium pricing
Key improvements made in this project included replacing generic hotel messaging with transformation-focused copy and streamlining booking process for high-value stays with the search bar in the hero section.
Adding premium visual elements now justify $500-1200/night pricing for Koa Collective.
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Homepage redesign for a luxury eco-retreat brand transforming conscious travel
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