habitat XR

Visual design for an acclaimed conservation film studio named a Fast Company Most Innovative Company. Engaged 2025.
Challenge

How do you showcase immersive storytelling on a flat screen?

Habitat XR creates world-class AR, VR, and 360 video experiences — but their website wasn't built to hold that kind of work. Static screenshots undersell immersive media. The design needed to make visitors feel the depth of the work without being able to experience it directly.

Process

Visual design + interaction strategy

Conducted competitive analysis of studios working in immersive media. Developed a design strategy focused specifically on how to present AR, VR, and 360 content in a web environment where the medium itself can't be fully replicated.

scope

A presence that matches the work

Designed the interactive components across a 16-page site architecture, including an immersive about page, parallax-scrolled Noah's Arkive section, and an interactive technology page. UI and interaction design completed in Webflow. Client handled final implementation and hosting.